Hustle and Camaraderie: How to Sustain a Career in Sports

By sandy zinn - CEO at Zinn Sports Group LLC

One of the questions you hear most about working in the sports industry is, ‘how did you get started?’ I don’t think how you got started means much compared to this all-important…
5 things we learned about sponsorship activation in the last year

By Tyler Hargrove - Senior Corporate Partnership Executive at THE Atlanta Falcons

It’s now been over a year since “the shutdown.” Our normal lifestyle, as we know it, put on pause as the entire country was told to…
3 tips to selling big sponsorship deals

By Reid Mobley - Managing Director, Business Development at Roush Fenway Racing

Prospecting and closing your first (or next) seven figure partnership will most certainly be a challenge given today’s marketing landscape, however implementing…
5 Keys to Activating a Marketing Partnership

By Zahra Giga - Partner Account Manager at THE Sacramento Kings

Let me first start by writing that there isn't one way to activate a partnership. Over my six seasons in Marketing Partnerships in sports, I've experienced a…
The Power of Playing Offense: 5 Ways to Level Up as a Leader

By paul epstein - Former NFL & NBA Business Executive | Author | Speaker | Podcast Host | Leadership Coach | Founder, Purpose Labs

Reflecting back on my nearly 15-year journey leading business teams in the professional…
Dallas Mavs CEO on the Difference Between Diversity and Inclusion

By HEATHER DICKIE, MARKETING EXECUTIVE, DICKIE+ASSOCIATES

Cynt Marshall knows the difference between diversity and inclusion. “Diversity is being invited to the party,” she says. “Inclusion is being asked…
3 tips for succeeding at experiential marketing in sports

By Seth Kimberlin - Director, Partnerships at Evolve Companies

Why do people go to events? For some, it is to see their favorite sports team partake in competition, for others it’s to see the latest & greatest music artist perform, and for most…
How sports sponsorship has changed in the last 5 years

By Greg Zinsmeister - director, corporate sponsorship at the chicago blackhawks

Sponsorship is a discipline that is prone to trends, and many properties and brands are fast followers of one another. When something is working elsewhere, many properties…
#MySameHere Story: "Why my mental health is the #1 priority in my life"

By Eric Shainock - Co-Founder of Philanthropy Paymakers and Marketing Manager at BMO Harris Bank

I don’t remember much before the age of ten. I know I lived a normal childhood life – playing…
11 tips to landing your ideal job in sports

By JASON HENDRIX - CHIEF OF STAFF: COLLEGE ATHLETICS & HIGHER ED AT JAMES MOORE & CO.

The daily grind of job searching can be pretty overwhelming. What if you could avoid some stress and have the opportunity to land that next position…
What to do if you're suddenly laid off or furloughed from your sports job

By Marina Foté - Assistant to the General Manager at the Los Angeles Memorial Coliseum

It’s a typical Thursday afternoon. You’re going about your day when suddenly, out of nowhere, you get a call. The explanations…
Why urgency matters in sport sales and how to create it

By kyle waymon - sr manager, ticket sales at the st louis blues

Think about a recent advertisement you have seen on TV or on the radio, the ad may tell you to act now, time is running out, or supplies are limited. But what…